Internet Merchants Fight Back Against Fraud

Online shopping hit record levels in July 2007 with internet sales soaring to £4.2bn up from £2.34bn in July 2006 according to the Interactive Media in Retail Group (IMRG).

With 15.2 million UK households (61% of homes now having an internet connection and 53% of internet users surveyed by National Statistics having bought goods online, it seems that internet shopping will continue to rise further.

However according to a report by the Office of Fair Trading (OFT) 79% of web users are still "very concerned" about the security of their payment details when shopping online, an estimated 3.4 million internet users avoid ecommerce and are willing to miss out on potential online savings because of "a lack of trust or fears about personal security".

InternetRetailer.biz, one of the UK's leading providers of eCommerce web shops for home and business retailers, have partnered with PayOffline to eliminate the risk of fraud and enable Internet merchants to accept orders from customers who prefer to pay in their local high street.

Supported by the Alliance and Leicester, PayOffline is an innovative new payment solution enabling customers to buy goods and services online without credit cards and pay by cash or debit card offline at any high street payzone outlet.