Posted 03/07/07
by Stephen Barron
Business : Marketing : Marketing
Enterprised - The site for your business

Skim A Few Good Books

Skim A Few Good Books
(Reprinted by kind permission of Dr. Kevin Nunley)
People often ask me where I get the ideas to write a biz-tip
every day. I use a simple system that works for many of
the best idea people in business.

I make it a habit to browse the new non-fiction and
business sections of every bookstore I see. I also drop by
libraries when possible and browse the new book and
business sections.

The publishing industry says most people only read to page
17. If you want to know what an author has to say, skim
through those first 17 pages. Then look for phrases in bold
and bulleted lists scattered throughout the book. Most
business books are formatted this way so hurried readers
can quickly find the major ideas.

I don't just steal



ideas. I read a point, chew on it for a bit,
connect it with my own experience, and come up with a
fresh angle.

Try this system. Pick up magazines, newspapers, and
books whenever you can and skim through them. Connect
their advice with your own experience and things you've
read elsewhere. You will be amazed how fast new ideas
and strategies sprout and grow.

Get all Kevin's FREE Marketing Ideas at Kevin's website http://DrNunley.com

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