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Paint A Word Picture - Excite Your Customer

So many sales pitches are boring. But you can bring your selling to life by painting pictures in words to excite your prospective customer. "Our widget has 'x' whatsits". "We provide a complete solution to ...". "Our software has 'umpteen bells and whistles' which do...". Oh dear! I can hear your prospect shouting "Yes, but what will it do for me?" Are you really selling to folks what they really want to b...
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World Business Green Business Awards 29 November 2

A new era is unfolding in which businesses are using their ingenuity and resources to fight the impact of carbon emissions on climate change, considered by many to be one of the greatest threats facing mankind. More and more global businesses are recognising that it is imperative to change the ways they operate in order to lessen the effect of global warming. Without business commitment to adapting to green ...
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