10 Mistakes That Reduce Profitability by: Dr. Rachna D. Jain
In my professional experience as a sales and marketing coach/consultant, I've had the opportunity to work with a number of small business owners on various issues related to sales and marketing. The owners who are struggling to keep their businesses afloat tend to engage in some, or all, of the following mistakes that reduce profitability.
Mistake #1: They fail to market or market inconsistently. Once you ha...
Read MoreViral Marketing - what's it all about?
Over the last 10 years or so (when email really came about), you've probably experienced Viral Marketing and never even knew about it. Viral marketing is when someone you know sends you a joke email, funny video or thought of the day and you like it so much that you forward it to the people you know and on and on it goes.
Viral marketing (particularly in the form of video) can be incredibly powerful for your ...
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