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Paint A Word Picture - Excite Your Customer
So many sales pitches are boring. But you can bring your selling to life by painting pictures in words to excite your prospective customer. "Our widget has 'x' whatsits". "We provide a complete solution to ...". "Our software has 'umpteen bells and whistles' which do...". Oh dear! I can hear your prospect shouting "Yes, but what will it do for me?" Are you really selling to folks what they really want to b...Read More
